MAKE YOUR WEBSITE TALK!
All about adding AUDIO to your WebSite and just why you should care...

 

The multi-media web 2.0 revolution!

 

You can either READ the text below or, JUST PRESS PLAY!

 

 
created with Impact Web Audio
 

 

Have you noticed the latest online craze? 

Well, apart from the ongoing urban legend that you can easily
make a gazillion bucks overnight, online ...

It's all about adding AUDIO and video to your website!

 

Why Audio?

 


Audio is an effective way to personalize your site and create a bond with your visitors since they get to hear your voice.  

In the cold, impersonal world of the Net, your voice adds a touch of warmth and personalization that can increase credibility with your potential customers -
suddenly you are a person, not a faceless website!

 

When people hear your voice, they sub-consciously start to feel more connected to you and what you have to offer! A level of trust is built and they are drawn to the words on your page, in this way encouraging them to feel safe to contact you for reliable information.

 

If your site is an informative one, convert your message to audio. In general People are not willing to sit and read every word on a website.
Solution -  talk to them! Educate them much faster with an audio message..

 

why doesnt everyone have audio on their websites?

 

Until recently, putting audio on your web site meant making an investment in expensive software and being at the mercy of some programmer, or even worse, having to subscribe to a monthly web service hosting the software.

Some common perceptions are;

  • it will cost too much money
  • I have no technical expertise in sound production
  • I will have to pay a programmer to put it on my site



The answers to these perceptions are no, no and no again…there are several audio  solutions that are extremely affordable, easy to use to the point that you need zero expertise either as a recording engineer or as a web designer.

 

I will be exploring and suggesting several products that make it very simple to ‘record your voice and upload to your site.

 

So now that you're considering adding your dulcet tones to your site, in what way can you effectively use them? Depending on your website's content and theme, there are a variety of ways to incorporate your voice into your pages;

 

  • Create a WELCOME message on your HomePage,where you can thank them for visiting your site, mention the main purpose of your site and  summarize your site's highlights and inform visitors of what they'll find.

  • On your ABOUT US page you could place a short recorded message introducing yourself and your business along with any pictures or video clips you may have. This audio will expand on more detailed written info and introduce a more personalized feel, enabling your visitors to feel that they are actually ‘meeting’ you.


  • On your Product or Services pages, add short Audio clips outlining the main benefits of the items, thus encouraging your visitors to read more detailed descriptions.

  • Another great usage of audio is to record any testimonials from your satisfied customers, in their own voice, adding credence to their messages.

 

 

making the difference between great and just so-so audio


One thing to consider is the quality of your voice. If it's not all that pleasant to listen to, you may want to employ the help of a friend with acting or announcing experience, or you could hire a "professional" voice-artist .

If you’ve never recorded your speaking voice before and think it’s easy, you just may be in for a shock!

Try recording a few paragraphs and listen back, as if you are listening to a stranger, and write down your criticisms (or praise!) about what you are hearing. Play it to friends and family and ask for their feedback!

Its not just about the tone and quality of your voice, the delivery is also important – a message delivered in a bored sounding monotone will do nothing to promote your services no matter how gorgeous your tones sound!

While helpful criticism and experience helps, like any other creative skill, it can take years to develop a professional delivery. Since there is nothing like learning from a Pro I recommend this short Crash Course Voice-over tutorial for beginners...


Learn tips and tricks of voice production from a top professional Voice-artist!

 

And then there is the confidence factor…will visitors really buy products from someone who sounds insecure, unsure or stammers? You need to sound solid and sure about the message you are delivering.

Of equal importance is the content you are delivering…is what you have to say of VALUE?
Are you able to get your message across in direct language without beating around the bush with long-winded descriptions guaranteed to confuse or put listeners to sleep?

Learn how to construct energetic, exciting &  explosive Marketing Audio Message scripts with Audio C4 !

 

 

How do I record my message?

 

The Ideal solution is to have your own home recording setup - mixer, software, good microphone, engineering knowledge....hmmmm...not very likely you already have this all set up in your spare room...?

Solutions include contracting a recording studio to do this for you with either your own voice or someone else you know who can do a good job, alternatively the studio should be able to supply a professional voice artist.

Earthrise Audio has the production facilities and experience to do just that, and supply you with the professional finished product to your spesifications.

 

Rather Do it YOURSELF?

 

All you need is a reasonably good PC microphone (a USB Mic is best) and recording software.

 

One of the easiest 'do it yourself' Web Audio Recording packages is Impact Audio.

Not only does it allow you to record directly into the application using your PC and a PC Microphone, (or alternatively upload an existing audio file),  you are able to add background music from a selection of 12 included audio ‘beds’.  Music volume and fade in/out volumes can be set. There is an upgrade option to Impact Audio Pro which allows you to use your own music. 

Impact Audio also lets you select your own style of audio player from several different styles, you can set the amount and size of the controls, and colourize them to match up with your website. 

 

Another huge benefit is that you can set a redirect to a web page after the audio has finished playing, meaning that after getting all fired up by your verbal sales pitch, the visitor gets to see further information about your product or service and hopefully buys!


The sound clip can be set to play automatically when the page loads or ‘on demand’ requiring the visitor to click the play button.
(Though I tend to feel that blasting your visitor with potentially unwanted sound can be a bad idea, so leaving the choice to them to play the clip may be prefrable!)


You then get to preview the player and if you don’t like how it looks or sounds, just hit the ‘back’ button to change your settings.

Once you are satisfied with the player, it’s a simple step to name your file and specify the folder to save your audio files to. Impact Audio then saves your files which include the .swf Flash Audio player and an example .html page containing your player.

The final step is to insert the short script code in the spot on the webpage you wish your player to appear,  upload the files to your site and voila – your site speaks!

 

Check out Impact Audio for special South African pricing!

 

Another of the most popular Web-Audio products is the excellent and simple to use Flash Audio Wizard - check out their site here.

 

  Audio-wiz recording software

 

 

 

Questions?



GET THESE AUDIO TOOLS
& get your web-site talking!


 
Impact Web Audio
 
voice over technique course
 

 

Audio C64

 

 

 

 

  FLASH AUDIO WIZ  
Flash Audio Wiz

 

 

 

free e-book audio secrets

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
 

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